Marketing your voiceover business can be tricky. However, with the right tools and information, it can be a successful and profitable venture. Here are a few tips to help you get started:
1. Know your target market.
The first step in any successful marketing campaign is to know your target market. Who are you trying to reach and what do they want or need? Once you know this, you can create marketing materials that appeal to them specifically. Highlight your benefits and unique selling point and what you can do to solve your clients’ problems rather than just telling them what you do.
2. Use a Variety of Marketing Methods.
Don’t rely on just one method of marketing – use a variety of methods to reach as many people as possible. This could include casting sites such as VoiceMe, online marketing, social media and email marketing, as well as traditional methods like cold calling and in person-networking. Keep yourself top of mind and you’ll see the work rolling in. I’ve found LinkedIn is one of the best places to connect with decision makers.
3. Keep your Marketing Materials Fresh.
Your marketing materials need to be fresh and current if you want to keep your customers interested. Update your website or profile, social media posts and email messaging regularly to keep them interested. Updating your demos regularly is also a good idea and means that clients are listening to what you sound like right now, rather than last year, or even longer.
4. Offer great Customer Service.
It’s important to offer good customer service if you want to keep your customers happy. Answer customer queries promptly and satisfactorily, and make sure you deliver on your promises. Responding to quote requests and emails promptly goes a long way to keep your clients happy!
6. Use Positive Reviews and Testimonials.
Positive reviews and testimonials are a great way to generate trust and confidence in your products or services. Your VoiceMe profile has a review system built in. Ask your clients to rate and review you from jobs you’ve been booked for. Direct them straight to your profile using your VoiceMe Artist Shortlink (for example – https://asutherland.voiceme.co.za/
7. Keep Track of your Results.
Keep track of your results and see which marketing methods are working best for you. This will help you focus your efforts on the methods that are most successful and continue to improve your marketing campaigns. Using a CRM will help you stay in touch with your leads or potential clients, existing clients and make sure you aren’t leaving any of them behind.
Although voiceover work in South Africa is challenging to break into, there are several ways to make it happen. By being persistent and creative in your marketing, and by networking with other professionals in the industry, it is definitely possible to find success in this field.
