The voiceover industry in South Africa is growing, and there are more and more opportunities for voiceover work. However, competition is tough, and it can be difficult to break into the industry. Here are a few tips to help you get started and to maximise your marketing reach with VoiceMe, a purpose built South African VO casting website that provides a voice-over search services for clients, studios, talent agents and voice artists.
1. Start by building your portfolio.
It’s important to have a strong portfolio to show potential clients. Having a portfolio of demos on VoiceMe is a great place to start and will help with further marketing yourself. Start by recording yourself reading a variety of different types of scripts. You can also record yourself doing different styles and accents, however getting proper voiceover training with reputable coaches such as SAVOA will get you up to speed much quicker. Only spend money on professional demos once you’re ready.
2. Get involved in the Voiceover Community.
There are a number of voiceover communities in South Africa, such as the South African Voice Artists Association (SAVAA) and Mzansi Voice-Over People on Facebook. Get involved in these communities, ask questions, and meet other voiceover artists. This will help you build connections and networking opportunities.
3. Join a Talent Agency.
There are plenty of talent agencies in South Africa. Joining an agency can give you access to a range of opportunities and help you find work. Just bear in mind that joining an agency is not a guarantee and you will need a solid portfolio of work or acting credentials before you’ll be considered. The PMA is a membership-driven Association that implements and facilitates ethical best practice, cooperation and communication among Agents and Managers and all role-players in the entertainment industry for the benefit and betterment of professional talent and the industry as a whole. There is a list of talent agents on their website.
4. Stay Up to Date with the Latest Trends.
The voiceover industry is constantly changing, and it’s important to stay up to date with the latest trends. Be sure to read industry newsletters and blogs, and attend industry events. The voiceover community groups are great places to find the latest info.
5. Be Persistent.
Finding work in the voiceover industry is a marathon not a sprint – it can be difficult, so be persistent. Keep networking, and don’t give up until you find the work you’re looking for.