Finding your VO niche is a very personal process. You have to ask yourself what you’re good at, what you’re interested in and what you can offer.
Start by making a list of your talents and strengths.
- What are you good at?
- What can you do naturally and without effort?
- What do people compliment you on?
Once you have your list, narrowing it down to your voiceover niche will be easier.
Now that you know what your strengths are, think about what you love to do.
- What are your interests?
- What gets you fired up?
- What could you talk about for hours on end?
This is your passions list.
Last, think about what you can offer.
- What unique perspective do you have?
- What do you bring to the table that no one else can?
- What is your Something Special?
Putting all of this together, you should now have a good idea of what your voiceover niche is. This is where your strengths, passions and skills intersect. You should also have a good idea of the types of projects you’d be a good fit for and the types of clients you’d like to work with.
Finding your voiceover niche is an important step in your voiceover journey. It will help you focus your efforts and hone your skills. It will also help you attract the types of projects and clients you want to work with. So, take your time and think about what’s important to you. Once you know, the rest will fall into place.
Marketing to your Strengths
The voiceover industry is booming globally, and there’s no sign of it slowing down. This means that there’s a lot of people out there looking for work, so it’s important to niche down and find your area of expertise so you’re not lost in a tidal wave of competition.
So, how do you pick your voiceover niche?
Maybe you’re great at accents or impressions. Why not focus on voiceover work that requires those skills? Or maybe you’re a great storyteller. Try marketing yourself as a voice for animated films, explainers or business to business projects that require narration. Do you have a natural voice that people can listen to for hours – give audiobooks a go.
The most important thing is to be authentic and market yourself in a way that makes you stand out. Don’t try to be someone you’re not. And don’t be afraid to be a little different.
The bottom line is that the voiceover industry is constantly evolving, so it’s important to stay up to date with the latest trends and technologies.
The best way to find success in voiceovers is to focus on what you’re good at and market yourself in a way that makes you stand out. Stay up to date with the latest trends, keep learning and practicing, and always be prepared to take on new challenges. The sky’s the limit!
Finding your voiceover niche can be a challenge, but it’s well worth the effort. By focusing on your strengths and pursuing opportunities that match your talents, you can not only find success as a voiceover artist, but you can also create a fulfilling and lucrative career.
